Writer · Brand Strategist · Creative

The work is
the life.
Let's build both.

I help creatives, solopreneurs, and artisanal brands build the presence, voice, and community around what they do and why it matters — through copywriting, ghostwriting, and editing.

With a background in global communications at the Better Cotton Initiative — working alongside international brands including H&M, Walmart, and John Lewis — I bring both strategic depth and creative range to every project.

See my work Let's talk
Sara Phillips Chiappetta
Brand Strategy· Copywriting· Ghostwriting· Brand Identity· Editing· Botanical Perfumery· Field Notes from a Creative Life· Rome-Based, Globally Minded· Brand Strategy· Copywriting· Ghostwriting· Brand Identity· Editing· Botanical Perfumery· Field Notes from a Creative Life· Rome-Based, Globally Minded·

What I do

How I can
help you build

01

Brand & Communications Strategy

Positioning, messaging, brand voice, and narrative architecture. For brands and solopreneurs who need clarity on who they are, who they're for, and how to say it in a way that lands.

02

Writing & Editorial

Copywriting, ghostwriting, editing, and Substack. Words that feel like you — only sharper, clearer, and more alive. For the things that need to actually get written.

03

Creative Direction & Community

Workshops, cultural storytelling, and experiential concepts. Building the room where your audience becomes a community, and your community becomes a movement.

About

A creative life,
fully built

I help creatives build a life and work that are indistinguishable from each other — and I'm doing it myself, in real time, from Rome. I write, run botanical perfume workshops, build brands, and study the old languages — ancient history, mythology, the stars — that help us understand the new world we're making.

The shift away from imposed structures isn't a trend. It's a return to something more human. Whether you're a solopreneur finding your voice, an artisanal brand that needs to be seen, or a creative building something from scratch — I'm here for the whole thing: the strategy, the words, the community, and the presence.

Work with me
Sara at a botanical perfume workshop

Selected Work

Brands built
from scratch

See all projects
Urban Forest Perfume Company

Brand Identity · Perfumery

Urban Forest Perfume Co.

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Flora et Alchimia Workshop

Brand · Workshop Concept

Flora et Alchimia

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Brand Communications · Speculative

Stella Jean

A strategic audit of a brand whose story deserves to travel further.

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Substack

Field Notes from
a Creative Life

On building something real — in Rome, in the margins, in the in-between hours. Ancient history, seasonal rhythms, the smell of orange blossom in April, and what it all has to do with freedom.

Substack · Fashion & Culture

Stella Jean, Uninterrupted

Celebrating the designer who keeps pulling me back to fashion — on durabilité, Haiti's history, and a brand built with everything, on its own terms.

Read on Substack →

Substack · Perfumery & Rome

The Patience of Perfume

How teaching botanical perfumery in Rome brought me home — on scent as memory, ancient wisdom, and the most precious form of non-verbal communication.

Read on Substack →

Substack · Sustainability

Inside the Sustainability Industrial Complex

On capitalism, clothing, and the years I spent believing we could fix the system from the inside.

Read on Substack →
Flora et Alchimia workshop Blending botanical perfume

Flora et Alchimia

Botanical perfumery
in the eternal city

Flora et Alchimia is a series of botanical perfumery workshops held in Rome — rooted in ancient Roman herbalism, the alchemical tradition, and the living scent landscape of the city itself.

Participants blend their own natural perfume from raw botanicals, guided by the mythology and medicine behind each ingredient. The Floralia launch — timed to the ancient Roman spring festival — marked the first public workshop series.

Visit Flora et Alchimia

Contact

Ready to build something
that's actually yours?

I'd love to hear what you're working on.

SaraPhillipsChiappetta@gmail.com