Writer · Brand Strategist · Creative
Your work deserves to be seen. I help creatives, solopreneurs, and artisanal brands build the presence, voice, and community around what they do — and why it matters.
About
I help creatives build a life and work that are indistinguishable from each other — and I'm doing it myself, in real time, from Rome. I write, run botanical perfume workshops, build brands, and study the old languages — ancient history, mythology, the stars — that help us understand the new world we're making.
The shift away from imposed structures isn't a trend. It's a return to something more human. Whether you're a solopreneur finding your voice, an artisanal brand that needs to be seen, or a creative building something from scratch — I'm here for the whole thing: the strategy, the words, the community, and the presence.
Work with me
Selected Work
Brand Identity · Perfumery
Urban Forest Perfume Co.
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Brand · Workshop Concept
Flora et Alchimia
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"Before/After: Italian artisanal brand copy rewrite"
Coming soon
What I do
01
Communications Strategy
For brands, solopreneurs, and creative businesses who need a clear voice, a coherent story, and the words that make people feel something — and act.
02
Copywriting
Websites, campaign copy, product descriptions, bios. Words that feel like you — only sharper, clearer, and more alive.
03
Ghostwriting
You have the ideas. I have the voice to shape them into essays, newsletters, or books that actually get written.
04
Editing
Structural editing, line editing, and copy editing for writers who want a rigorous, generous reader in their corner.
05
Brand Identity
Naming, positioning, tone of voice, and the narrative architecture that makes a brand feel inevitable and true.
06
Community Building
Gathering the right people around an idea — building the room where your audience becomes a community, and your community becomes a movement.
Substack
On building something real — in Rome, in the margins, in the in-between hours. Ancient history, seasonal rhythms, the smell of orange blossom in April, and what it all has to do with freedom.
Substack · Writing
On leaving the Monday — why the 9-to-5 was never about time
The Roman calendar had eight-day weeks. Markets, rest, ceremony, repeat. We forgot something in the industrial era.
Read on Substack →Substack · Ancient History
What Pliny the Elder knew about building a creative practice
He wrote thirty-seven volumes while holding a full-time job. The secret was not productivity — it was urgency and love.
Read on Substack →Substack · Astrology
Saturn returns and the solopreneur — your second act was always the plan
The ancients understood that life had distinct chapters. We just stopped teaching people how to read the map.
Read on Substack →
Flora et Alchimia
Flora et Alchimia is a series of botanical perfumery workshops held in Rome — rooted in ancient Roman herbalism, the alchemical tradition, and the living scent landscape of the city itself.
Participants blend their own natural perfume from raw botanicals, guided by the mythology and medicine behind each ingredient. The Floralia launch — timed to the ancient Roman spring festival — marked the first public workshop series.
Visit Flora et AlchimiaContact
I'd love to hear what you're working on.
SaraPhillipsChiappetta@gmail.com